Exploring the Willamette Valley: A Detailed Guide


Intro
The Willamette Valley stands as a testament to the delicate balance between nature and community, serving as one of Oregon's most cherished landscapes. This region embodies not just stunning vistas, but also rich ecological integrity and cultural depth. Central to this narrative is the Willamette Valley Visitors Association, which leads efforts to promote sustainable tourism, preserve local heritage, and support communities within the valley.
The story of the Willamette Valley is multi-faceted, intertwining history, ecology, and human activity. This guide aims to distill these elements, providing a holistic view that can benefit both visitors and residents alike. By exploring diverse attractions, understanding the ecological frameworks, and engaging with local initiatives, readers can appreciate the valley’s unique charm and the critical role the association plays in maintaining its essence. As we unpack the intricate relationships that define this region, we’ll delve into specific areas such as forest ecology, sustainable practices, and community involvement, unlocking insights that contribute to the valley's continued prosperity.
Prolusion to the Willamette Valley
The Willamette Valley stands as a captivating tapestry woven with rich history, vibrant culture, and stunning geography. Its importance can’t be overstated, as it serves not only as the heart of Oregon but also as a critical focal point for tourism, agriculture, and ecological preservation. This introduction sets the stage for a deeper understanding of the valley’s unique attributes and its role in the broader context of Northwest America.
Geographical Overview
The Willamette Valley stretches roughly 150 miles from the Columbia River in the north to the Calapooya Mountains in the south. This verdant basin is bordered by the majestic Cascade Range to the east, where peaks such as Mount Hood and Three Fingered Jack tower over the landscape, while the coastal range holds its own secrets to the west. The valley is crisscrossed by the Willamette River, which flows from south to north, nurturing the fertile soils that have supported agriculture for generations.
The geography here creates a unique climatic zone characterized by mild, wet winters and dry summers. It’s this temperate climate that allows for a diverse range of agricultural products, with vineyards, berry farms, and organic produce thriving under its embrace. Alongside natural beauty, the valley boasts urban centers like Portland, which add a contemporary edge to the rich rural backdrop.
Historical Context
The history of the Willamette Valley is a narrative steeped in indigenous culture and European exploration. For centuries, various Native American tribes, such as the Kalapuya and the Clackamas, inhabited these lands, cultivating its resources and living in harmony with nature. The valley became a site of first contact when Lewis and Clark journeyed through to the Pacific Ocean in the early 1800s, leaving their mark on its tapestry.
As settlers arrived in droves along the Oregon Trail during the mid-1800s, the valley transformed dramatically. A thriving agricultural community emerged, establishing the foundation for what would become one of the richest agricultural regions in the United States. Today, the remnants of this rich history can be seen in preserved sites, family-run farms, and regional festivals celebrating this complex heritage.
Cultural Significance
The cultural significance of the Willamette Valley cannot be easily encapsulated. It is a melting pot of traditions, from the indigenous practices that have persisted through the ages to the modern-day celebrations of arts and crafts that showcase local talents. Festivals such as the Oregon Country Fair reveal a society that values creativity and communal spirit, drawing both residents and visitors to partake in the festive atmosphere.
Moreover, the robust wine culture flourishes in this valley, with numerous vineyards operating to produce award-winning wines, including pinot noir that has gained international acclaim. This wine culture is not merely an economic endeavor; it’s interwoven with social gatherings and cultural identity, offering a space for camaraderie and celebration.
"The Willamette Valley is not just a place; it’s an experience that encapsulates the very essence of the Pacific Northwest’s spirit and innovation."
In summary, introducing the Willamette Valley gives insight into its breathtaking landscapes, its diverse historical narratives, and the cultural richness that residents hold dear. Understanding these aspects provides a solid framework for exploring the various attractions and resources that await visitors, as well as the vital role of the Willamette Valley Visitors Association in maintaining this dynamic region.
Role of the Willamette Valley Visitors Association
The Willamette Valley Visitors Association plays a pivotal role in integrating tourism with community development and environmental stewardship. This organization acts as a linchpin, fostering connections between local enterprises, residents, and visitors. By showcasing the valley's beauty and resources, they ensure that both the economy and the environment thrive harmoniously. With each initiative, the association not only promotes the area but also preserves its identity and integrity.
Mission and Vision
The mission of the Willamette Valley Visitors Association is clear: to elevate the region as a premier travel destination while preserving its unique cultural and natural assets. Their vision encompasses a sustainable approach where tourism supports rather than disrupts local communities. They believe in creating a lasting impact that fosters respect for the vibrant ecosystem.
"Tourism should be a bridge that connects the present with the future, strengthening local culture and community resources."
This mission reflects a commitment to nurturing the intricate balance between economic growth and environmental conservation. They aim to create an inclusive atmosphere where both visitors and locals feel interconnected.
Key Objectives
The association employs several key objectives to guide their strategic actions:
- Promoting Local Attractions: They focus on highlighting the valley's unique offerings, from breathtaking landscapes to artisanal markets. Visitors are encouraged to engage with local producers, artists, and, of course, the stunning natural environment.
- Encouraging Sustainable Practices: Understanding the importance of sustainability, the association advocates for eco-friendly tourism. This includes promoting local businesses that implement green practices and support conservation projects.
- Enhancing Visitor Experience: To ensure a positive experience for travelers, the organization provides comprehensive resources, including maps, itineraries, and activities tailored to varied interests.
Combined, these objectives not only enhance the tourist experience but also ensure that the valley remains a place worth visiting.
Community Involvement
Community involvement lies at the heart of the Willamette Valley Visitors Association's strategy. This integration serves as a model for how tourism can benefit residents directly. Local stakeholders are engaged through various initiatives, offering input in tourism planning and development.
- Partnerships with Local Entities: By collaborating with schools, artists, and businesses, the association fosters a sense of ownership among locals. This partnership approach ensures that tourism development reflects the community’s values and cultural heritage.
- Volunteer Opportunities: The association organizes events like clean-up days or local festivals that provide residents a chance to contribute positively to their environment and strengthen community bonds.
- Feedback Mechanisms: By actively seeking feedback from community members, they adapt their initiatives to better serve local needs and desires. The association’s aim is to cultivate a sense of pride in the valley, ensuring that every visitor leaves enriched by the local culture.
Through these efforts, the Willamette Valley Visitors Association not only enhances the visitor experience but also empowers residents, weaving tourism seamlessly into the fabric of local life.


Tourist Attractions in the Willamette Valley
The Willamette Valley is a treasure trove for those who seek to immerse themselves in nature, history, and culture. The attractions here cater not just to tourists, but also respect the deep-rooted traditions and lifestyles of the local communities. Whether hiking through serene forests, exploring museums, or attending vibrant festivals, the Valley offers a multifaceted experience. These venues are more than mere points of interest; they symbolize the region's character, enhancing both visitor experience and community pride.
Natural Landmarks
Mount Hood National Forest
Mount Hood National Forest is an iconic destination known for its breathtaking views and diverse landscapes. The forest features a range of hiking trails, which draw both novice and experienced trekkers. This natural wonder serves as a vital recreational area, showcasing the region’s rich biodiversity. A key characteristic of Mount Hood is its towering peak, evident from miles away. It’s a haven for skiing in the winter and hiking in summer. The dramatic scenery and wildlife make it a populous choice for adventure seekers.
- Unique feature: The forest hosts over 11 wilderness areas, with a rich variety of flora and fauna.
- Advantages: Easy accessibility and multiple activities make it a favorable spot, but parking can be a hassle during peak seasons due to heavy traffic.
Silver Falls State Park
Silver Falls State Park is another gem, famed for its stunning waterfalls and lush trails. The park features a unique waterfall loop that allows visitors to walk behind several cascades, providing an intimate experience with nature. Hikers can savor picturesque views and enjoy the tranquility of the surroundings. Its diverse ecosystem adds to the allure, making it a common choice for families and nature enthusiasts.
- Unique feature: The Trail of Ten Falls, which lets visitors experience the waterfalls from various vantage points.
- Advantages: The beauty of hiking among the falls is indisputable; however, it can get crowded, particularly during weekends.
The Willamette River
The Willamette River winds through the heart of the Valley and serves as a central artery for outdoor activities like kayaking, fishing, and scenic boat rides. This body of water is not just a recreational haven but also an ecological lifeline for various aquatic species. Additionally, the river represents cultural significance as many communities have grown up alongside its banks.
- Unique feature: The scenic views from the numerous parks dotting its banks, such as Riverfront Park.
- Advantages: The accessibility of the river for various activities cannot be overstated, but invasive species management can be a concern for local ecosystems.
Cultural Sites
Local Museums
Local museums in the Willamette Valley act as custodians of history, showcasing artifacts and exhibits that narrate the rich story of the region's heritage. The Evergreen Aviation & Space Museum, for instance, draws many visitors for its planes and space artifacts. Museums provide an educative yet entertaining preview into the lives of local residents across different periods.
- Key characteristic: Hands-on exhibits that encourage interaction with history.
- Unique feature: Special events and themed exhibitions that appeal to diverse audiences.
Historical Landmarks
The historical landmarks scattered throughout the Valley tell tales from the past. One noteworthy site is the Oregon State Capitol, adorned with murals and a stunning gold-leafed dome. Such landmarks help cultivate a deeper understanding of the region's political and cultural development.
- Key characteristic: Architectural beauty and educational tours.
- Unique feature: Many landmarks are still in use, offering authentic glimpses into modern governance.
Art Galleries
Art galleries in the Willamette Valley celebrate local talent and provide a platform for creativity. A visit to the Salem Art Association, for example, highlights regional artists and offers workshops. Art plays a crucial role in fostering community spirit and encouraging dialogue among locals and visitors.
- Key characteristic: Diverse forms of artwork reflecting the Valley's cultural landscape.
- Unique feature: Frequent exhibitions and community art projects that invite participation from the public.
Event Highlights
Annual Festivals
The annual festivals in the Valley are a vibrant expression of community spirit and cultural pride. The Oregon State Fair attracts thousands each year, featuring exhibits, performances, and local food. Such events are not just entertaining—they also boost local economies and foster relationships among community members.
- Key characteristic: The celebration of traditional practices and local produce.
- Unique feature: A blend of cultural displays that echo the Valley’s diverse heritage.
Community Events
Community events, such as farmers' markets or open-air concerts, invite people to gather, share, and experience local flavors. They help strengthen bonds among residents and cultivate a sense of belonging. These events often highlight local products and crafts, promoting small businesses.
- Key characteristic: Engagement of local artisans and entrepreneurs.
- Unique feature: Family-friendly activities making them accessible for all.
Seasonal Activities
The changing seasons in the Willamette Valley bring about an array of activities that mark the passage of time. From berry-picking in summer to winter ice-skating, seasonal events highlight the Valley's connection with nature. Such offerings enable visitors to enjoy the region’s beauty year-round.


- Key characteristic: Unique experiences tied to the seasonal cycles.
- Unique feature: Wildlife watching during migratory seasons that attracts many nature lovers.
Ecological and Environmental Aspects
The Willamette Valley is not just a picturesque locale; it’s a vibrant ecosystem that plays a vital role in our environmental health and biodiversity. This section dives into why understanding the ecological and environmental aspects of the Valley is crucial for its preservation and appreciation, especially for those who wish to embrace nature responsibly.
Forest Conservation Practices
The forests sprawled across the Willamette Valley are treasure troves of biodiversity. However, they are not immune to the threats posed by urban sprawl, climate change, and invasive species. The community and organizations such as the Willamette Valley Visitors Association work collaboratively on forest conservation initiatives that aim to balance human needs with nature's health.
One key strategy involves sustainable logging practices, which ensure that forest resources are harvested with care, allowing for regeneration. Through selective logging and controlled burns, forests maintain their ecological integrity. Additionally, local non-profits are actively involved in restoration projects that focus on replanting native species. These efforts are not just about trees; they involve fostering a habitat for countless animal and plant species, thereby sustaining the region's rich biodiversity.
"Sustainable forest management isn't just a buzzword; it’s a lifeline for our ecosystems and communities."
Biodiversity in the Valley
The Willamette Valley boasts an array of flora and fauna that signify its health as an ecosystem. This biodiversity is essential for a balanced, resilient environment. Unique species, such as the threatened Western Pond Turtle and various rare orchids, find their home here, and their well-being reflects the health of the Valley's ecosystem. From oak savannas to wetlands, each habitat features distinctive life forms that contribute to the complex web of life.
Unexpectedly, even urban areas can be tied into this narrative of biodiversity. Local parks and green spaces serve as urban wildlife corridors, fostering interactions between nature and communities. Protecting these natural spaces, while promoting awareness, enhances our collective appreciation of the Valley. Community-led biodiversity monitoring programs play a part as well, encouraging residents to engage actively in observing and protecting the species around them.
Sustainable Tourism Initiatives
With the influx of visitors seeking to experience the Willamette Valley, the challenge has been to promote tourism that respects and preserves its natural beauty. Sustainable tourism initiatives are set to foster an appreciation without exploitation. The Willamette Valley Visitors Association spearheads educational programs aimed at both tourists and locals, focusing on responsible practices such as "leave no trace" guidelines when hiking or visiting parks.
Moreover, the Association collaborates with local farms and businesses to promote agritourism, offering tours that educate visitors about sustainable farming methods and the importance of locally-sourced produce. This not only supports the local economy but also instills a sense of ownership and responsibility in visitors regarding the environmental health of the area.
In summary, the ecological and environmental aspects of the Willamette Valley underscore the significance of conservation and sustainable practices. By intertwining tourism with ecological awareness, we ensure that the Valley remains a cherished heritage for future generations. For more insights, resources can be found at U.S. Forest Service or Oregon Department of Environmental Quality.
This intricate relationship between humans and nature in the Willamette Valley has far-reaching implications. Each effort to protect, conserve, or engage with the environment helps to foster a sustainable future—both for visitors and the rich tapestry of life that calls this Valley home.
Economic Contribution of the Visitors Association
The Willamette Valley Visitors Association plays a pivotal role in fostering economic growth and sustainability in the region. Through various initiatives, the association not only promotes the valley as a prime tourist destination but also bolsters local industries and enhances community life. This section delves into the multifaceted economic contributions of the association, highlighting its impact on local businesses, collaborative partnerships, and the creation of job opportunities.
Impact on Local Businesses
Local businesses in the Willamette Valley greatly benefit from the strategic efforts of the visitors association. By promoting tourism, the association draws thousands of visitors annually, significantly enhancing the patronage of restaurants, retail stores, wineries, and farms.
- Targeted Marketing: The association uses targeted marketing campaigns to position the valley as a must-see destination. This includes the development of promotional materials and online resources that highlight local attractions and services.
- Visitor Spending: When tourists flock to the area, their spending directly contributes to the local economy. A 2022 report indicated that tourism generated over $500 million in revenue for local businesses, a substantial figure that underscores the economic importance of the visitors association's initiatives.
- Support for Local Products: By highlighting local products and experiences, the association encourages visitors to engage with regional heritage. Farmers' markets, artisanal workshops, and vineyard tours have become increasingly popular, driving local consumption and reinforcing community ties.
Partnerships with Local Entities
Collaborative partnerships are at the heart of the visitors association’s strategy. The organization actively engages with various stakeholders, including government bodies, non-profits, and private sector players, to create a united front in promoting the valley.
- Strengthening Collaborations: These partnerships facilitate shared resources, knowledge, and marketing efforts, creating a robust support network for local businesses and tourism operators.
- Community Projects: Through joint initiatives, the association has spearheaded numerous community development projects. For instance, the enhancement of parks, trails, and cultural sites significantly enriches the visitor experience while benefiting local residents.
- Crisis Management: During challenging times, such as economic downturns or natural disasters, these partnerships provide essential support systems. The association often acts as a liaison, coordinating recovery efforts that help local entities bounce back.
Job Creation and Opportunity
The economic ripple effects of the visitors association extend into job creation and workforce development. As tourism flourishes, so do the employment opportunities available in the valley.
- Direct Employment: A rise in tourist activity has led to job creation in various sectors, including hospitality, retail, and recreational services. Since 2018, local employment in these areas has surged by more than 20%, reflecting the direct impact of the association's efforts.
- Training and Development Programs: The association also invests in training programs aimed at equipping local residents with the skills needed to thrive in the tourism sector. These programs focus on customer service, digital marketing, and sustainable practices, ensuring a well-prepared workforce.
- Long-term Economic Outlook: The continued emphasis on sustainable tourism paves the way for long-term job security. By balancing economic growth with ecological preservation, the association contributes to a resilient job market that benefits the entire community.
"The commitment of the Willamette Valley Visitors Association to supporting local businesses and creating jobs reflects a holistic vision for economic health and community well-being."
In summary, the Willamette Valley Visitors Association stands as a cornerstone in uplifting the region's economy. By focusing on local businesses, fostering partnerships, and generating job opportunities, the association weaves a fabric of prosperity that wraps around both visitors and residents.
Visitor Resources and Support
The Willamette Valley stands as a beacon for travelers, not just because of its breathtaking landscapes and rich biodiversity, but also for the robust support structures in place for visitors. This section focuses on the practical resources available to tourists and how these play a critical role in enhancing their experience, ensuring thoughtful exploration and deepening the connection to both the community and environment.


Information Centers
Upon reaching the Willamette Valley, the first stop for many visitors is the local information centers. These hubs are more than just places to grab a map. They offer a wealth of resources designed to ease one’s exploration and understanding of the region. Notable centers, such as the Oregon State Parks Visitor Center, provide insights into local flora and fauna, historical anecdotes, and upcoming community activities. Visitors can receive specialized information based on their interests, be it recreational activities, cultural events, or even hidden gems off the beaten path.
Moreover, staff at these centers are often passionate locals, ready to share their anecdotes and tips that you won’t find in any guidebook. Whether it’s the cool spot for a picnic or the best time to visit a local vineyard, these conversations can turn a standard visit into a memorable experience.
Online Resources
In today’s digital age, having access to online resources is crucial. The Willamette Valley Visitors Association maintains a comprehensive website that acts as an indispensable tool for planning your trip. Here, you can find up-to-date information on seasonal events, recommended itineraries, and contact information for local services.
Additionally, many local wineries, farms, and attractions offer virtual tours and interactive maps online. This enables prospective visitors to map out their journey well in advance. For instance, online platforms like Reddit host communities where travelers exchange advice and share experiences, providing authentic insights into what to expect during a visit.
Guided Tours and Services
For those wanting a deeper dive, guided tours and services present an excellent opportunity to uncover the nuances of the Willamette Valley. Organized by a variety of local entities, these tours range from leisurely wine tastings in the renowned vineyards to rugged hikes through the stunning Mount Hood National Forest.
Guides often incorporate educational elements into their tours, enriching the experience with knowledge about the area's ecology, history, and cultural significance. Knowing the stories behind the landscapes adds a layer of appreciation. Furthermore, many tours cater to specific interests; for instance, eco-tours focus on sustainable practices in forestry and agriculture, while culinary tours offer tastings from local chefs who source everything from their backyards.
"Experiencing the Willamette Valley through the eyes of a local guide reveals not only the beauty of the land but also the heart of the community."
In summary, the visitor resources and support structures in the Willamette Valley are meticulously designed to enhance the travel experience. From information centers brimming with local knowledge to the convenience of online tools and the enriched experience of guided tours, each element plays a vital role in fostering a deeper connection to this unique region. With thoughtful engagement, visitors can uncover the splendor and significance of the Willamette Valley, creating lasting memories and perhaps a newfound appreciation for its rich heritage.
Future Aspirations and Goals
In the realm of tourism and community development, focusing on future aspirations and goals stands as a critical cornerstone of progress. This segment shines a spotlight on how the Willamette Valley Visitors Association (WVVA) is not just resting on its laurels but is actively enmeshing itself in strategic initiatives aimed at uplifting the valley for generations to come. Identifying and prioritizing these aspirations aligns perfectly with the collective vision for a sustainable, vibrant environment that values both its natural treasures and cultural heritage.
Strategic Planning
Strategic planning acts as the roadmap for the WVVA, guiding its actions, priorities, and resource allocation. Through a well-defined strategy, the association seeks to balance tourism growth with conservation efforts, a challenge that many destination management organizations face today. A recent assessment highlighted several areas of emphasis:
- Diversifying Tourism Offerings: Instead of focusing solely on traditional attractions, the association strives to promote lesser-known gems within the valley, such as small local farms, artisan workshops, and historic sites that tell the unique story of the region. This also includes integrating eco-tourism opportunities that encourage visitors to engage with nature responsibly.
- Strengthening Partnerships: Collaborating with local governments, businesses, and non-profits is crucial. The WVVA works diligently to create a network whereby shared goals can lead to more impactful outcomes. By bringing together different stakeholders, they can pool resources and achieve a more cohesive economic strategy.
- Enhancing Visitor Experiences: Leveraging technology to create a seamless visitor experience is another priority. The association is exploring the utilization of mobile apps and online platforms to provide instant access to information about attractions, events, and amenities, ensuring that visitors can navigate the valley easily.
Planning effectively for the future means addressing the needs of today's visitors while preserving the valley's legacy for the next generations.
Sustainability Initiatives
To promote responsible tourism, sustainability initiatives in the Willamette Valley are imperative. The WVVA is dedicated to ensuring that the growth in tourism does not come at the expense of the valley's rich ecological and cultural resources. Here are some initiatives that are taking center stage:
- Environmental Education Programs: The association develops programs designed to educate both tourists and locals about the importance of preserving the valley's natural environment. Workshops and guided tours aim to increase awareness about local ecosystems and their challenges.
- Green Certifications for Businesses: Encouraging local businesses to adopt sustainable practices is high on the agenda. By recognizing and promoting enterprises that implement environmentally-friendly methods, the WVVA fosters a culture of sustainability among service providers.
- Waste Reduction Campaigns: Implementing initiatives aimed at reducing waste, such as encouraging the use of reusable containers and providing accessible recycling options, is crucial. This ensures that efforts to keep the valley clean and green remain effective.
These efforts show that the WVVA doesn't merely talk about sustainability; it embodies these principles in its operational tactics.
Community Engagement Efforts
Community engagement serves as the glue that binds the association’s future aspirations with the valley's residents. The heart of the valley truly lies in its community, and the WVVA understands that cultivating a sense of ownership among locals is essential for long-term success. Several key strategies highlight this commitment:
- Inclusive Decision-Making: Ensuring that local voices are heard in planning processes is vital. The WVVA hosts community forums and surveys to gather input, ensuring that the aspirations align with the interests and needs of local residents.
- Volunteer Opportunities: Engaging residents in volunteer programs not only strengthens community bonds but also promotes the idea of stewardship. Activities ranging from park clean-ups to cultural festivals allow individuals to contribute to the valley actively.
- Celebrating Local Culture: The association regularly organizes events that showcase local culture and traditions. These not only enrich the visitor experience but also instill pride in residents by highlighting their heritage.
“A community that embraces its roots lays the groundwork for a shared future.”
In summary, the WVVA's future aspirations and goals center around thoughtful strategic planning, sustainable initiatives, and vibrant community engagement. These elements work hand in hand, not only enhancing the visitor experience but also ensuring the intrinsic value of the Willamette Valley for future generations.*
Culmination
The Willamette Valley offers a treasure trove of experiences and insights that ripple through cultural, historical, and ecological narratives. In the heart of Oregon, this valley not only showcases breathtaking landscapes but also embodies the spirit of community and resilience. As we draw this exploration to a close, it's crucial to reflect on the importance of the elements discussed throughout this article.
Summary of Key Points
- Geographical Diversity: The valley’s rich terrain encompasses lush hills, rivers, and forests, making it an appealing destination for outdoor enthusiasts and conservationists.
- Historical Significance: Understanding the historical context of the region lends depth to its cultural significance, highlighting its evolution and the impact of settlers and indigenous tribes alike.
- Roles of the Visitors Association: The Willamette Valley Visitors Association actively promotes tourism while ensuring sustainability practices that protect the natural beauty of the area.
- Cultural and Ecological Attractions: Museums, art galleries, and natural parks provide a broad spectrum of experiences, enriching the visitor's connection to the valley.
- Future Goals: The strategic planning efforts focus on sustainability and community engagement, ensuring that both locals and visitors continue to benefit from the valley’s rich heritage.
Final Thoughts on the Valley's Heritage
The heritage of the Willamette Valley is not just about its past—it's a living tapestry woven into daily life. The efforts made by community members and organizations to preserve this legacy reflect a commitment to keeping the valley vibrant. For the forestry professionals and academics, this area demonstrates significant ecological practices and biodiversity efforts that are worth studying and protecting.
"The legacy of a place is often seen in how its communities embrace both their roots and their future."
As the Willamette Valley embraces the future, it does so while nurturing its stories and landscapes, proving that heritage is not simply to be celebrated—it is to be actively lived. For those interested in exploring further, resources such as Wikipedia or local government sites can provide invaluable insights into ongoing initiatives and events. The beauty of the Willamette Valley, paired with a conscious effort to maintain its ecological and cultural integrity, makes it a region worthy of attention and respect.